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"Alustra"

Client: Hunter Douglas

Agency: Postmodern Company

Producer: Ben Seymour

DP: Chuck Smith

Editor: Jason Sedmak

Audio: Mike Cramp

There are a lot of brands under the Hunter Douglas umbrella.  Postmodern Company has been lucky enough to work with many of them. Alustra is a tier above most.  Our collaborations with Alustra revolved around showing the designer elements of the fabrics and how aligned they are to a clientele with sophisticated taste. We flew to NYC to shoot with a renowned textile designer Lori Weitzner and Elle Home magazine Editor In Chief, Michael Boodro. Their key interview bites and the shot composition we designed helped reaffirm all that Alustra is to perspective buyers.