The Power of Video Marketing

 

Curious what video could do for your business? Reach on out and we’ll be happy to provide a 30 min. consultation on ways video and branded content can help you drive sales. 

 

Last year we put together a short visual piece on the power of video marketing. While the piece still holds up today, many of the stats are exponentially up and to the right.

Here’s the script, and if you’d rather watch it just scroll down to the bottom.

Visual storytelling is the most powerful medium available. The information conveyed in one minute of online video, is equal to about 1.8 million words. Video communication is the shortest distance between your brand and engagement with your customers. You’ve got to leverage your video content to stand apart.

Consumers and clients are 85% more likely to buy when they view an associated online video. What was once novelty is now necessity. Want has given way to need.

Video content is moving to emarketing, social networking, SEO and mobile targeting at such exponential rates that the whole paradigm of advertising ROI is changing daily.

More than 800 million unique users visit YouTube each month, and video is the most shared brand content on Facebook. Optimized video content produced professionally will truly elevate brand relevance and competitive advantage.

We haven’t shopped window shopping, we’re just shopping through different windows. In 2012 4 in 10 shoppers visited a store online or in-person, as a direct result of watching online video.

Retail site visitors who view videos stay two minutes longer on average and are 2/3 more likely to purchase than non-video viewers.

Viewership isn’t slowing down. Watching online videos is now a mainstream activity. Seventy eight percent of Americans watch at least once a week, while 55% of people watch an online video every day. And video promotion is over 6X more effective than print and static online messaging.

Professionally produced and optimized video outperforms amateur or user-generated video by 30%. Break past the competition with professional video production. Attract more viewership, increase SEO rankings, and heighten customer experience.

Messaging and advertising through video is now, it is today and it is tomorrow.

Engage your audience.

Inspire action.

Propel your brand.

All through the power of visual storytelling.

 

 

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